The Marketing phrase “because your worth it” has been around since the mid 2000. This is just part of the ego rubbing of women that advertisers use to lubricate their purses, and made them demand that men pay more for the pleasure of their company.
Let me just do a little lesson in economics, something is worth exactly what anyone is willing to pay for it. A woman may decide her value in the sexual market equates to wining and dining, and faithful monogamy with an alpha male, but if no one is willing to buy at that price then she is NOT worth it.
The main problem is that women are starting to value themselves based on advertising fed hypergamy and by the valuation scale that they use for men. For example an assertive, intelligent women with a successful career in her 30’s, thinks she is worth a man with slightly better traits at least. The problem is you don’t buy grain with grain, a man like that is looking for a hot feminine women in her 20’s and he has the values that she is looking for in exchange (this is a good deal).
All her career and confidence are either completely invisible to the guy or a negative when it comes to considering her as a partner.
In this day and age there is millions of post wall women, desperately trying to find a man now that their value has dropped through the floor, despite all the time they spent investing in their careers that no man give a hoot about.
So as far as business goes I believe this demographic is just going to get bigger and bigger and what with their large incomes and willingness to spend. I predict we will see more and aggressive ‘because your worth it marketing’ aimed at the post wall women.
If you want invest in shares in the future go for, cosmetic surgery, matchmaking services, cat toys (any child replacement stuff), fertility treatment, pre-punctured condoms manufactures (built for maximum leakage). Anything that pander to this wealthy, growing demographic.